Social Media Marketing Benefits for Businesses

     

Published: April 13, 2020

Social media is more than just a place for keeping up with the neighbor’s kitten and seeing what influencers find interesting this week. For business owners, it can be one of the most valuable tools for expanding your marketing reach, accessing new customers, and building your brand online. If you’re not convinced that it’s right for you, check out these social media marketing benefits that will change your mind.

Branding Made Easy
One of the most important social media marketing benefits is that almost 80 percent of all Americans are using social media, which means that you’ll have access to just about everyone. If you’re trying to establish your brand or craft a brand image, there’s no better place to make your case.

Increasing brand awareness means making sure your target customers know who you are and what you do. It’s not necessarily about selling; instead, it’s more about name recognition. Social media allows you to get your name and content in front of a lot of people—or a very small, but highly targeted slice of people—every day. Plus, you’ll build brand loyalty as happy customers interact with your content.

Research has shown that consumers react better to brands that deliver human-like connections and if you’re trying to humanize your brand, there’s no place like social media. Rather than blasting advertising messages to your audience, social media invites them to have a conversation with you and build real relationships. This is particularly useful for companies that can sometimes seem “cold,” such as those in the industrial or manufacturing segments.

Speaking of industrial and manufacturing companies, expertise is a critical factor for customers as they choose who to do business with. They need reassurance that you know what you’re doing, and social media provides the perfect platform for demonstrating that you are a leader in your industry and that you can be counted on to provide cutting-edge information in your niche.

Get More Leads
Another significant social media marketing benefit is its ability to help you grow your business. The first step toward growth is generating leads, and social media provides an easy way for potential customers to explore your company and show an interest in your products and services. This starts as you build an audience of loyal followers slowly over time, and as those who are new to your company take the time to get to know who you are.

Most businesses rely on their websites to generate leads and use a combination of organic SEO and paid search ads to get more traffic to their websites. Social media is a great way to drive even more traffic to your website and, in turn, generate more leads. It might be easy to imagine reaching direct consumers on social channels, but 84 percent of C-level and VP-level buyers are influenced by social media activities, too, making it a good choice for both B2C and B2B companies.

Effective, Affordable Advertising
One of the most exciting social media marketing benefits is access to highly targeted and affordable advertising. Facebook is one of the best social platforms for advertising, and that’s due mainly to the incredible amount of data that Facebook has about its users. Along with demographic information, Facebook also has information on which pages people like and follow, what types of ads they’ve interacted with in the past, what line of work someone is in, and so much more. Now that Instagram is part of Facebook, that platform enjoys the same benefits.

What makes this information so valuable to businesses is that it reduces how much money you’re spending advertising to people who have no use for the solutions you provide. By narrowing your audience to only those most likely to need your services, your advertising will not only be more effective, but it will also cost less, too.

Social media marketing benefits across all platforms include the ability to use clickable, interactive ads designed to draw prospects into your sales funnel as leads that you can then nurture toward a purchase. That means your ads have to do a lot less work than traditional advertising to be effective. This can be particularly helpful for industries with a long sales cycle and customers who need a lot of time to reach a purchase decision.

Plus, all the major social platforms allow you to see analytics for your campaigns in real-time so you can make small changes along the way rather than having to wait for them to conclude to see how your ads performed. In other words, you don’t have to wait until your campaign is over and funds have been exhausted before you can tweak your ads to get better results.

The Bottom Line
Social media marketing benefits include tangible results such as new leads and more website traffic, as well as less tangible impacts such as a boost in brand recognition and awareness, and the ability to maintain a positive reputation and brand image. The barrier of entry is low: it’s free to post, message, comment, and otherwise make connections with your audience, and advertising is affordable and effective. Plus, most experts agree that social media marketing can help boost your SEO efforts, and we love any strategy that works hard to give the rest of your tactics a boost.

If you’re ready to jump into the social space, but you’re not sure how to get started, or you just don’t have the time to dedicate to your social media feeds, we can help. From keeping your feeds full to interacting with fans and followers, we have the expertise and experience to get results from your social media marketing efforts.

Categories: Social Media Marketing
Tags: social media marketing benefits